Nobelberget Kvarter 8
Atrium Ljungberg

We like to think of our graphic systems for Nobelberget and its constituent quarters as being a family — all clearly sharing DNA, but each with a distinct personality and mode of expression. This visual genealogy is achieved through our multiple interpretations of the client’s (previously devised) brand guidelines, letting its defined elements evolve and develop for each of the quarters, avoiding the fatigue of repetition and creating an identity that is truly alive.

For the launch of this new residential block we commissioned illustrator Cecilia Carlstedt to make two unique paintings to accompany the brush strokes of the identity. 
 




























© Riitta 2024