Norr Magazine
Norr Agency
Norr is an editorial platform, dedicated to celebrating the Nordic region’s natural beauty and outdoor lifestyle for a German audience. We were commissioned to redesign the magazine and help the brand evolve, from a predominately print product into a community brand with a wide range of channels. With that aim we introduced a pairing of large, flexible typeface families to broaden the expression for digital assets; and introduced a new, stencil-style logotype, whose constituent parts can be dynamically combined across all media, from print to moving image to three dimensions. The visual identity was expertly and seamlessly transferred to the web by developers Oktavilla.
Norr Agency
Norr is an editorial platform, dedicated to celebrating the Nordic region’s natural beauty and outdoor lifestyle for a German audience. We were commissioned to redesign the magazine and help the brand evolve, from a predominately print product into a community brand with a wide range of channels. With that aim we introduced a pairing of large, flexible typeface families to broaden the expression for digital assets; and introduced a new, stencil-style logotype, whose constituent parts can be dynamically combined across all media, from print to moving image to three dimensions. The visual identity was expertly and seamlessly transferred to the web by developers Oktavilla.