Parkhusen
Atrium Ljungberg
Atrium Ljungberg
Parkhusen is a residential development on the outskirts of Uppsala. The commission to create the scheme’s visual identity gave us the opportunity to play with a fun clash of contrasts, to evoke the combination of urban pulse and country life that living in Parkshusen offers.
Our visual identity is based on the idea of Parkhusen as “a paradise for the spontaneous”. The options are endless. Sections of the letterforms in the logos are removed, leaving something to the imagination, and prompting the question “what do you want to fill your life with?”. The logotype can be used just as it is, but the spaces also encourage filling with different objects, to represent new opportunities, feelings and impulses.
Our visual identity is based on the idea of Parkhusen as “a paradise for the spontaneous”. The options are endless. Sections of the letterforms in the logos are removed, leaving something to the imagination, and prompting the question “what do you want to fill your life with?”. The logotype can be used just as it is, but the spaces also encourage filling with different objects, to represent new opportunities, feelings and impulses.